Early numbers:
6,013 impressions
259 clicks
4.31% CTR
92 plays
The good news: when people see the island, they’re clicking.
The frustrating news: I wish we had more Discover impressions to really test it.
Most of the traffic is coming from Other Sources and Search Results, with barely any from Discover rows/homebar so far. So the current challenge is less “does the island have a hook?” and more “how do we
get Fortnite to actually surface it?”
Game design is one thing. Discoverability is a whole other boss fight.
Either way, FASTEST 6-7 is live and people are playing. Now hopefully we get lucky. 🏃♂️⚡
